Poppy Appeal 2021
Royal British Legion

 

I photographed and filmed this year’s Poppy Appeal campaign to celebrate 100 years of collecting in the community. Travelling across the country from Plymouth to Sunderland we met 10 incredible people who collect for the Royal British Legion.

From ten year old Maisie, in Plymouth, who has been fundraising since she was just four, to Vera, who is 82, and has been a committed collector in Durham for more than seven decades. In fact Vera has raised over £1million in her time!

I photographed every collector in their community, from seafronts to stores, and supermarkets to stations. Creating both still and moving portraits you can see them holding their buckets, smiling broadly and always happy to see you.

As well as meeting them in their home environment we also invited them all to London. The aim – to create a special group image bringing all ten together, one collector to mark every decade of community collecting. The image captures the ongoing support of the Royal British Legion and encapsulates the huge community effort that goes into every Poppy Appeal.

So if you haven’t got a poppy yet, why not pop by your local collector, and say thank you whilst your at it – you might discover they’ve been collecting for decades and have many stories to tell.

Massive thanks to the incredible team who helped make this happen:
Producer – Morgan Evans at Germaine Walker
Photo assistant and retoucher – Lou Dedieu
Studio photo assistants – Sebastian Niespialowski and Phil Hardman
Make up artists – Michele Rowbotham and Irene Wang
Stylist – Efe Igbinadolor
Assistant producers – Tracy Westcott and Sonia Taline at Germaine Walker

 - Sirin Kale and Lucy Osborne – British GQ - Charlie Clift

Sirin Kale and Lucy Osborne – British GQ

Sirin Kale and Lucy Osborne are honoured in this months GQ Heroes for their determined investigative journalism that brought to light Noel Clarke’s many sexual allegations. It was a real privilege getting to photograph these two incredible people who have helped to shine a much needed light on the dark side of the film industry. Read the interview with them on GQ here: LINK Massive thanks to Robin Key for the commission. Hair and make up: Emma Small Photo assistant: Oliver Mayhall Retouching: Melissa Morgan    

 - Louis Theroux – The Sunday Times Magazine - Charlie Clift

Louis Theroux – The Sunday Times Magazine

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 - Poppy Appeal 2021 – Royal British Legion - Charlie Clift

Poppy Appeal 2021 – Royal British Legion

  I photographed and filmed this year’s Poppy Appeal campaign to celebrate 100 years of collecting in the community. Travelling across the country from Plymouth to Sunderland we met 10 incredible people who collect for the Royal British Legion. From ten year old Maisie, in Plymouth, who has been fundraising since she was just four, to Vera, who is 82, and has been a committed collector in Durham for more than seven decades. In fact Vera has raised over £1million in her time! I photographed every collector in their community, from seafronts to stores, and supermarkets to stations. Creating both still and moving portraits you can see them holding their buckets, smiling broadly and always happy to see you. As well as meeting them in their home environment we also invited them all to London. The aim – to create a special group image bringing all ten together, one collector...

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Professor Sir Partha Dasgupta – Die Ziet

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Michaela Coel - Bafta - Bafta TV Awards 2021 - Charlie Clift

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Ed Miliband - British GQ - Ed Miliband – British GQ - Charlie Clift

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