Sugru – the war on stuff
This is Jane Ní Dhulchaointigh. She is the masterful inventor of a mouldable glue that goes by the name Sugru. It’s not the first time I’ve photographed Jane – last time we met I stuck her to the ceiling… don’t believe me? See for yourself LINK. So when Sugru came to me for more photographs I had to keep up with the tradition of going all out. Sugru wants everyone to fix, create and re-use things. They don’t like this throw away culture we live in, they want to combat that. We are drowning in so much stuff, there are piles of it everywhere and we don’t need it all. So I decided to show that in my images, and Jane was totally game. They have just launched a family-safe glue to encourage the next generation to be creative and resourceful. Go get yourself some Sugru here: LINK
Sugru on the Ceiling
Some ideas shout to me as a photographer, and when I was asked to photograph Jane Ní Dhulchaointigh the idea that shouted loudest was to stick her to the ceiling. Jane is the founder of Sugru, a company who make a soft rubber substance that sticks to anything. It is good in the heat and fine in the freezer, and is designed to help you repair, customise and make better the things around you. Unfortunately it isn’t quite strong enough to actually hold someone on the ceiling, and more to the point the paint that it would be stuck to certainly wouldn’t be. However, it probably isn’t far off being strong enough but I did not want to risk it. Here is a behind the scenes video from the day and a few more images from the shoot… A massive thanks to all at the British Airways magazine Business Life for commissioning...